When the Going Gets Tough, the Tough Get an Attorney

It's been a tough couple of years for just aboutUndisclosed prior vehicle history or damage
everyone in this business. There is, I suspect, oneOdometer issues
exception though - attorneys that specialize inBait and switch advertising
suing car dealers.False & misleading advertising
It seems that the recent economy has caused aLying about credit scores
higher than usual amount of disgruntledBuy-lease switch
customers. An example is the customer who canStraw purchases
no longer afford his or her car payment andPrice gouging or discriminatory pricing
would like to find a way out of the deal. ThenFailure to sell at advertised price
there are the folks who got used to trading inContract re-negotiation
their vehicles pretty much at will. NoWarranty fraud
down-payment? No problem. Upside-down? NoA number of actions also start out as potential
sweat. Well, as we've become painfully aware,lemon law claims. I've actually seen freeway
those days are over. So, unfortunately, there arebillboards for Lemon Law attorneys. The infamous
customers out there who feel that they got10,000 RV negative equity case in California began
"screwed" by a dealer because they owe faras a service contract dispute on a used motor
more than their vehicle is worth and actually needhome. Once the plaintiff attorneys got their hands
money down to trade it in.on the deal jacket, well, the rest is history.
Enter the consumer attorney. Just Google "autoUnfortunately, dealers are more and more
dealer fraud" and you'll see what I mean. Besidesfrequently becoming the targets of lawsuits,
the numerous law firm websites, you'll find severalenforcement actions and, of course, the
consumer advocate sites which "educate" peopleassociated negative publicity. Attorneys general in
about "car dealer scams". After browsing throughmany states identify accusations against
a few of these sites, a consumer may decide todealerships as being their #1 concern, and
call for a "free consultation" or ring up his localrecognize the political capital in going after dealers.
attorney general's office. Not a pleasant thought.It's more important than ever for dealers to dot
An innocent dealer can easily become the targettheir "I"s and cross their "T"s when it comes to
of a government investigation or lawsuit simplycompliance. Processes should be put in place to
because a customer is trying to wiggle out of aensure that transactions will hold up to legal
transaction.scrutiny in case of a customer complaint, such as:
According to some of these websites, these are• A vehicle history report should be run on all
some potentially "fraudulent activities" by dealers:used vehicles to detect potential disclosure
Improper contract disclosure and concealingproblems such as prior rental, damage, mileage,
material factstitle issues, etc.
Negative equity/Over allowances• A consistent process should be used for
Payment packingquoting payments, rates, etc.
Backdating of rewritten contracts• Consider having price caps on F&I products.
Forced service contracts or "add-on" concealment• Have an extra set of eyes check out all
Undisclosed deferred down paymentpaperwork. If a mistake or oversight is
Foreign language translationsdiscovered, correct it immediately.
Used vehicle disclosures/Misrepresentation• All employees should be properly trained in
New/Used/Demo/Unwind misrepresentationboth legal compliance and company procedures.
ForgeryIn this environment, it is vital to take compliance
Fraudulent credit applicationsseriously and understand that it is downright
Improper Contract Rescissionsfashionable to target auto dealers. Let's not make
"Yo-yo financing" or spot deliveryit so easy for them.
Overcharging of fees