| A few weeks ago, while vacationing with my | | | | outcomes that your ideal client will get when they |
| family in Park City, I injured my low back | | | | work with you or use your product. Remember |
| ice-skating with my daughter Jenna. It was quite | | | | "WIIFM." (What's In It For Me?) Your client has a |
| painful and required me to lay low for a couple of | | | | problem and they want it solved. Period. I |
| days. I watched a few movies, did some | | | | found myself "lingering" on promotions that were |
| reading and caught up on emails. Some of the | | | | clear how their program or service could help me. |
| email promotions really "pulled me in" and got my | | | | 2. How does it work? – Be very clear about |
| full attention, while I found others far less | | | | how your program or service works. Is it by |
| interesting, causing me to leave the promotion | | | | phone? In-person? Online? Let them know |
| quickly. What was the difference? What | | | | when the program begins, how long it will last and |
| caused me to "linger" or "leave"? This got me | | | | what they can expect. If they can visualize your |
| thinking about how Smart Women have a clear | | | | process, it will make it easier for them to make a |
| marketing message. | | | | decision. |
| With all of the information we receive each day, | | | | 3. Make it a "no-brainer" – When you have |
| it's critical that you keep your message simple and | | | | an offer, make it easy for them to buy or |
| easy to understand. Getting laser clear on who | | | | sign-up right now on the spot. Give them clear |
| benefits from your product or service (i.e. your | | | | instructions on how to contact you or your team |
| ideal client) is key to your success. When your | | | | for more information. I found myself attracted |
| ideal client reads your marketing message, you | | | | to certain promotions when I had easy to follow |
| want them to understand quickly how you can | | | | instructions on how to take the next step. |
| help them. | | | | That afternoon, lying on the sofa reading my |
| Here are three tips to help you hone your | | | | emails was a helpful exercise. It gave me time |
| message to your ideal client and ensure that | | | | to pause and reflect on my own marketing |
| when they open your email, letter, postcard or | | | | message and discover how I can serve women |
| video they understand what you have to offer is | | | | entrepreneurs more effectively. I invite you to |
| exactly what they need: | | | | schedule some time for this as well. It will make |
| 1. Offer Specific Benefits – You can go to | | | | a huge difference in your marketing message, |
| Google or other search engines and obtain almost | | | | which in turn means more of your ideal client and |
| any "general" information you want online. The | | | | greater income. |
| days of offering "general" information and getting | | | | Anything is possible. Everything is waiting for |
| paid well for it are over. In your marketing | | | | you. |
| message, you need to share specific benefits or | | | | |