| The job of a Search Engine Optimizer, popularly | | | | the sales department of the company. Eventually, |
| referred to as an SEO helps the visitors to | | | | he may be sacked and replaced by another SEO, |
| acquire the required information from the visited | | | | in most cases, a tried and tested one by one or |
| website. So, an SEO plays a major role as far as | | | | more reputed or established companies. So |
| research and development are concerned. Both, | | | | focusing upon the result is the key factor for any |
| the clients availing of the services of an SEO as | | | | SEO. He must focus on the TARGET. |
| well as the visitors to the website, many a times, | | | | Services Provided by An SEO: How Do the Clients |
| prove to be too demanding for the Search Engine | | | | Evaluate Them? |
| Optimizer. Well no pains, no gains. An SEO's job | | | | A large number of the companies hiring the |
| seems to be based on this pattern rather too | | | | services of an SEO are extremely conscious of |
| strictly. | | | | their web ranking. Naturally, they want the ranking |
| The SEO's Job vs. Sales | | | | to shoot up faster when they hire an SEO. A |
| The SEO's role is quite important not only for | | | | sensible client would allow at least a reasonably |
| researching a particular subject or idea, but more | | | | period of time to the SEO as even a highly |
| so when it comes to sales. The Optimizer in the | | | | intelligent and professionally smart Search Engine |
| majority of the cases provides his services to | | | | Optimizer would require at least a little bit of time |
| help the visitors to the website research about | | | | to increase the number of the visitors to the |
| the products of the company. | | | | website of his client. |
| The products may vary from biscuits or other | | | | Even if the search engine is optimized making it |
| eatables to cosmetics to electronic devices | | | | several times more effective than it originally |
| including almost any saleable product, object, idea | | | | was, the improvement will catch the notice of the |
| etc., that exists upon the earth. An SEO | | | | net surfers within a little time only. Given the time |
| understands well that basically his job aims at | | | | (a reasonable one, of course, and not an unusually |
| optimizing the sales for the company. He would | | | | longer span), the web ranking of the client's site |
| not like to displease the company or those who | | | | can be expected to shoot up the popularity |
| visit the company's site. So, most of the SEOs | | | | charts. |
| prefer a little sentence at the bottom of the page | | | | Moreover, the requirements of the visitors to the |
| to the effect that the visitor's search results may | | | | website of the clients vary from time to time. |
| vary from site to site. After all, an SEO, like any | | | | Thus the SEO is expected to be on his toes all |
| other professional prefers to play safe! | | | | the time. Further, the phrases searched by the |
| Expectations from an SEO vs. A Few Realities | | | | visitors most of the time would never be an all |
| As the company's demands from an SEO are | | | | time favorite with the net surfers. They may |
| sometimes even unrealistic, he has to be extra | | | | change with the changing requirements of the |
| smart (that of course, is different from being | | | | surfers. Thus the client would obviously expect |
| over smart). When it comes to selling a new | | | | the SEO not only to make the web ranking go |
| product, the Search Engine Optimizer is not just | | | | higher, but even to maintain it. Not a very easy |
| asked to optimize the sales, in such specific cases, | | | | job, indeed. |
| he has to initialize the sales for the new product | | | | How Does Web Ranking Effect A Company's |
| first, more so if the business house happens to | | | | Sales and An SEO's Performance? |
| be a small one or a newly opened one. | | | | Though a smart SEO can employ a number of |
| If an SEO's services are hired by a small or newly | | | | ways to make the web ranking shoot up, the |
| opened business, the Optimizer is expected to | | | | point is that whether the people who visit the |
| optimize the sales of the products (if they are | | | | web site actually get converted into the |
| new, then even to initialize the sales) so that the | | | | customers buying the products of the company |
| business comes closer to the big rivals and then | | | | or not. So even if the SEO manages to attract a |
| gradually goes ahead of them. Now, anyone can | | | | large number of visitors to the site of the |
| understand the kind of expectations regarding the | | | | company, what actually counts is whether they |
| sales from an SEO. When the expectations are | | | | are the targeted visitors or not. The SEO must |
| not met with (that may be the case sometimes), | | | | never forget that as far as the results of his |
| the resulting picture may be a sad one. | | | | work are concerned, the web ranking is to be |
| As if that is not enough, even the sales | | | | used as a means to enhance the sales for the |
| department of the company loves to transfer the | | | | company. After all, it is for this purpose that the |
| major share of its responsibility to the shoulders | | | | client has hired his services. |
| of the SEO, once his services are hired. The | | | | In some cases, a client's website may already be |
| department's attitude, most of the times, sends | | | | enjoying an excellent web ranking, but a poor |
| the message across to the SEO, in no implicit | | | | conversion rate. In such case, the SEO is |
| terms that it is his responsibility to optimize the | | | | expected even to a greater extent to focus upon |
| sales of the popular products, initialize and optimize | | | | the conversion rate. A greater chunk of the |
| the sales for new products and reinitialize the | | | | traffic visiting the site is to be converted into |
| sales even for those that had previously failed in | | | | actual buyers of the products of the company. |
| the market. | | | | This is what the SEO is expected to achieve. |
| In other words, it is the SEO rather than the | | | | The Job of an SEO: A Few Tips |
| sales department who is expected to optimize | | | | The SEO may suggest the clients to alter a few |
| and maintain the market. The Optimizer is left | | | | links in the SERPs i.e., the search engine result |
| only with two options: either fulfill all the | | | | pages. It can make it easier for the visitors to the |
| expectations or if he fails to do so even once, | | | | site to find what they are looking for? When a |
| then provide an absolutely convincing explanation | | | | visitor himself/herself refers the site to other |
| to the company that has hired his services. | | | | surfers, it counts. Because making the web |
| SEO: Catering to the Clients' Expectations | | | | ranking move up, it definitely increases the |
| Though the contract letter as provided to the | | | | conversion rate. |
| SEO clearly reads the terms and conditions | | | | Finally, the SEO must take care that the desired, |
| related to the responsibilities and even ranking, | | | | if not higher, conversion rate is achieved within a |
| traffic, ROI, and conversions etc., it is the result | | | | specific time. Though there should be synergy |
| of the work that counts in the long run rather | | | | between the client and the SEO and the required |
| than the job profile as discussed in the contract | | | | time should be allowed for achieving an excellent |
| letter. | | | | web ranking as well as conversion rate, the SEO |
| An SEO's Perception of His Job: Risk Factors | | | | must not forget that he cannot delay in producing |
| Thus a potentially existing, but not a very explicit | | | | results beyond a certain time period. He is fully |
| (and hence not very frequently realized) risk | | | | responsible to make the client progress in the |
| factor is that most of the SEOs focus on | | | | business as fast or even faster than expected by |
| executing the operations as specified in the | | | | the client. |
| contract letter rather than laying stress on the | | | | Finally, the SEO should be focusing on improving |
| results. The result: the sales for the company for | | | | upon the sales for the company. After all, this is |
| which an SEO's services are hired are far from | | | | what that actually counts for the client. It is the |
| being optimized. In some cases, the SEO fails to | | | | result, the result and the RESULT ONLY that will |
| maintain even the previously existing sales. It can | | | | matter in the long run, as already discussed in this |
| even tell upon his professional relationships with | | | | article. |