| To a businessperson, the easiest thing to do is to | | | | customers. You should not look at your customer |
| get a customer. Getting a customer may be as | | | | as a cash cow. Give them the right care and |
| easy as a finger click but it may cost you decent | | | | respect that they deserve. |
| bucks some times. Still, the ability to maintain that | | | | Always ask your customers where you need to |
| customer and keep him coming back is the hard | | | | provide improvements to them. You will |
| part. | | | | appreciate how this works in that the customer |
| This is why Peter Drucker, a well-known | | | | will only refer more customers to you while you |
| management virtuoso, insisted that the key | | | | do so. |
| function of a business should not be to maximize | | | | The good side about this approach is that your |
| the gains but to get customers. Therefore, if a | | | | customer will be able to do most of the |
| business dedicates most of its time to searching | | | | marketing for you. |
| for new customers ignoring the already existing | | | | 2. You should offer a good service or product. |
| ones, it will not be able to lock in customers for a | | | | There is no two ways about it. Often you will find |
| decent period. | | | | that a customer has refused to pursue business |
| The most costly aspects of doing the business is | | | | with a dealer because of poor service. |
| when you have to get new customers yet | | | | 3. Always do surveys. When you have time, you |
| retaining them is the part that is most cost | | | | should do a general survey to find out more |
| efficient. There are therefore some things that | | | | about the customer needs and requirements. This |
| you have to focus on whenever you are trying | | | | will ensure that you have an outlook about how |
| to reduce customer acquisition budgets. | | | | your business is going to perform and know |
| 1. You should set up a good rapport with your | | | | whether there is customer satisfaction. |