| As your intellectual property progresses and | | | | understanding of the marketplace and where to |
| grows it is very important to adjust your portfolio | | | | look for opportunities. For example if a patent |
| to take advantage of the ever-changing | | | | that is currently holding no value for the current |
| technologies in the current marketplace. Since | | | | owner becomes available through sales or |
| every situation and portfolio is different each one | | | | auctions you may be able amalgamate it into your |
| will require a unique approach to optimization. You | | | | intellectual property, which will then subsequently |
| will need to have a strategy in place that will not | | | | take on a whole new meaning and value. |
| only help you to maximize the potential of your | | | | Stage 2 - Project Proposal |
| portfolio but also to help your intellectual property | | | | Once you have an idea of the direction you want |
| grow and evolve to a changing marketplace. | | | | your intellectual property to progress you can |
| This is where portfolio optimization comes in. | | | | start to submit proposals for different business |
| There are many options available to you to help | | | | projects to help generate ideas and opportunities |
| with your portfolio optimization, from the use of | | | | that will benefit your overall intellectual property |
| software programs to enlisting the help of | | | | portfolio. With new leads and ideas you can start |
| professionals. Although hiring someone to optimize | | | | to focus the direction of your portfolio. |
| your portfolio for you may be the more | | | | Stage 3 - Portfolio Building |
| expensive route, the overall outcome for potential | | | | Now that you have focused the direction of your |
| earnings that your investments will make will | | | | portfolio and generated new opportunities and |
| more than outweigh the initial costs. This is | | | | interest it is time to diversify by acquiring new |
| especially true if you are unfamiliar with the | | | | and existing technologies and patents to increase |
| software program and have to spend hours and | | | | your intellectual property. Funding should be |
| hours through trial and error just trying to figure it | | | | allocated to specific projects and the acquisition of |
| out. | | | | patents should be the main goal at this stage. |
| So whether you are going to go at it yourself or | | | | The overall key to portfolio optimization is to |
| enlist the help of a professional, it is always a | | | | make sure you are up-to-date on the current |
| good idea to have a general understanding of the | | | | technologies and patents that are available in the |
| process. The following article will discuss the three | | | | marketplace. By having a good understanding of |
| main stages of portfolio optimization: | | | | what is out there it will help you to optimize your |
| Stage 1 - Strategic Planning | | | | own portfolio and give you the potential to add to |
| In this first stage you will need to determine what | | | | your intellectual property. Remember there are |
| motivations are driving your portfolio and where | | | | many patents that have been registered, but |
| you want it to eventually end up. Based on these | | | | some of them are not gaining any income for |
| criteria, it will provide you with a better | | | | their owners. |