| Omega is the official timekeeper of the 2008 | | | | The emergence of microelectronics brought about |
| Olympics in Beijing, China. It only makes sense | | | | a revolutionary breakthrough for the timing of |
| that Omega watches keep track of the times in | | | | sports. In particular, the advent of computers and |
| the Olympics, as Omega invented the first | | | | software equipped sports timers with more |
| stopwatch ever in 1898. In 1948, Omega also | | | | precise and perfected functions. In addition to |
| created the world's first photo-finish camera. Even | | | | being shown on the scoreboard, it was a very big |
| the Swim-O-Matic touch pads at the Mexico City | | | | deal when athletes' times could also be shown by |
| 1968 Olympic Games were made by Omega. As | | | | video and used for radio and television. |
| Omega keeps progressing the way the Olympics | | | | By the year 1972, Omega and Longines |
| can enhance timekeeping, they continue to be the | | | | co-founded the Swiss Timing Company, which |
| official timekeeper for the Summer Games. | | | | focus in the manufacture of timers for the |
| Over many different time periods, the technology | | | | Olympic and other sporting events. Interestingly in |
| used to time events at the world Olympic Games | | | | the same year as the Swiss Timing company |
| have gone through the a variety of stages which | | | | was founded, the Munich Olympics were held. |
| include: manual timing, electro-mechanical timing, | | | | These were the first Games to introduce the |
| electronic-quartz timing and the broadcasting of | | | | geodimeter and electronic timers with 1 |
| live results. Timekeeper sponsors throughout the | | | | 1000th-second accuracy. |
| modern Olympic Games include Longines, Heuer, | | | | At the 2008 Olympic Games, Omega will be |
| Omega, Seiko, and Swatch. | | | | timekeeping again, and, just as important, data |
| During the 1896 Athens Olympic games, a manual | | | | handling. They will be presiding over 302 events in |
| chronograph by Longines became the official | | | | 28 different sports at 37 far apart venues, |
| timekeeper. It wasn't until 1932 when Omega | | | | principally at the already famed "Bird's Nest" main |
| became a sponsor and the official supplier of time | | | | stadium in Beijing itself. Omega will be deploying |
| for the Olympic Games in Los Angeles, and | | | | 450 on-site technicians to handle over 450 tons |
| continued until 1964. Seiko, one of the early | | | | of equipment, to service 70 scoreboards for the |
| companies to explore quartz movement | | | | public's view, and 322 sport-specific subsidiary |
| technology, became the official timekeeper for | | | | scoreboards, involving more than 175 km of |
| the Tokyo Olympic Games in 1964. As well as | | | | cables and optical fiber. Omega has proved that it |
| ending the monopoly of Swiss timekeepers at the | | | | has the capabilities to do a great job timekeeping |
| Olympic Games, Seiko's designation bore witness | | | | at the Olympics, and it sounds like they will be up |
| to the importance of quartz timing technology. | | | | to the task again. |