Managing Organizational Cultural Change

It seems that bad news for business is all aroundto chaos. Instead, remember to employ in-person
us nowadays. We hear about bank closures,communications when a change is going to occur.
business failures, and layoffs just about everyWorkshops or "town hall" sessions are very
day. If your organization is facing a change, it iseffective communication tools. If it's possible, the
vitally important that leadership follow a few basichighest organizational leaders should go to these
tenets to get through the change and keepevents to show the organization that they are
moving forward. The main thing to remember,involved and that they are empathetic to
above all else, is not to impose or force changeeveryone's fear and discomfort. As we discussed
using the "Because we said so" mentality. So howearlier, if your lower level leaders and managers
can you, as an organizational leader, manageare to manage the change, begin communicating
change?with them in advance. Have brainstorming
To begin with, you must know what you aresessions with these groups to determine the best
going to achieve from the change, or at the verychange management steps - and to discuss how
least what the final outcome will be. In addition,a face-to-face "road show" could be carried out
organizational leaders need to be aware of whyeffectively.
the change is being made. If layoffs areMany times, especially in today's economic
necessary, don't hide behind excuses but tell theenvironment, change leads to new policies,
truth about where the organization is. If you'veprocedures, systems, processes, and rules. If this
been merged, think about the positive reasons foris the case with your organization, don't forget to
this change and be ready to explain them. Takecreate training that introduces the new way of
the time to plan by determining who is affecteddoing business. Your training department can be a
by each change and also by gauging how theykey ally in managing the change, so bring them in
may react to the change. Remember that theearly to begin creating courses, workshops, and
biggest fear in change is the change itself, so ifseminars that explain how change will be
you can describe the benefits and the "why's",implemented and how new operations will be
you'll be a step ahead.carried out. Just as face-to-face communication
Along these lines, remember to avoid "selling"can be beneficial, effective training in times of
change. The change is not like a saleschange will keep your organization in step with the
presentation, where your goal is to persuade thechange. And best of all, knowledge can curtail
prospect. Turn the "sale" into an explanation. Makefear, dissatisfaction, and discomfort.
sure that the organization is either in agreementIf changes are going to be especially unsettling,
with the change or that they at least understandlike layoffs, acquisitions, or mergers, remember to
the need for the change. If you are managingmaintain your humanity in the process. Help people
higher levels of associates, give them theto understand why the change is occurring.
opportunity to plan the management of theUnderstand that the organization will grieve for
change. For example, if you're dealing with aabsent colleagues, the old company, or the old
typical organizational hierarchy, let individual divisionway of doing things. Your goal as a leader is to
managers determine how they'll manage thehelp the organization's members to move on. If
change based on their areas of responsibility - andyou have to lay off a workforce, bring in career
the associates in those areas. They can managecounselors who can help the displaced people
change much more effectively at these levelsmove forward with finding new jobs, filing for
because they know the personalities of theunemployment, or choosing severance packages.
groups they manage.Your attention to these things in especially difficult
One of the biggest mistakes organizations makesituations will help ease the transition and will also
is to avoid face-to-face communication. Have youhelp people who are left behind.
ever seen emails or Intranet articles that detail aIt is difficult to cope with organizational change,
change? This is a very impersonal way ofbut if you keep these things in mind in the face of
introducing change and will usually lead tochange, your leadership will serve as an example.
confusion, anger, and fear. These emotions lead