| We do a training called the "5 Pillars for Success". | | | | people. What amazing people that we've met!" |
| These are the pillars that YOU as an MLM | | | | "And that's going to have a big impact on our |
| distributor need to have in place for success. It's | | | | decision, if we ever decide to do away with the |
| not what a network marketing company needs. | | | | compensation plan and go to direct sales." |
| It's you, the distributor, and that is an important | | | | Dave & I looked at each other. We had the |
| difference to understand. | | | | same thought: "Whoa! Hard to believe that guy |
| The top company in the network marketing | | | | said that from the stage!" |
| industry does $10 BILLION in sales every year. | | | | The Reps Must've Been on LSD! |
| Company #2 does 1 Billion a year. And what's | | | | When they took a break, Dave & I chatted |
| amazing is, Company #1 pays only about 10% of | | | | with some of the reps. We asked what they |
| the commission that Company #2 pays! | | | | thought about what the President said about doing |
| Company #1 is very profitable. But, aside from | | | | away with the compensation plan. |
| the old-timers, the distributors are not profitable | | | | Nobody heard it! |
| at all. | | | | It was amazing. It was like they were on some |
| Do They Even Know How To Spell MLM? | | | | euphoria drug. We didn't talk to one single person |
| So company management experience with | | | | who heard him say that! |
| integrity is Pillar #1. Has that CEO or management | | | | Something else those reps didn't know: Heartbar |
| team ever built a network marketing organization? | | | | created a product and was selling it to athletes. |
| A lot of these network marketing company | | | | They didn't think their reps would ever find out. |
| owners come from a Fortune 500 background. | | | | Of course, the reps did find out. And when they |
| They've never driven 4 hours one-way to do an | | | | realized their own company was competing |
| opportunity meeting for 20 people, only 2 show | | | | against them, they raised a howl. |
| up, do the meeting, do the training, drive home, | | | | The "Dear John" Letter Arrives |
| fall asleep at the wheel, pull into a rest area and | | | | And right after this ruckus, the company sent out |
| sleep for a couple hours so they can get home, | | | | a letter of termination to every single Heartbar |
| get a shower, and go to work that day as a | | | | rep. |
| secretary, a nurse, a carpenter, a doctor ... | | | | How could they do it? Because a clause in the |
| THAT is the truth about MLM that these | | | | Heartbar Policies & Procedures said |
| pretty-boy hotshots will never know. Let me tell | | | | "Company may terminate the status of any |
| you a story. | | | | distributor at its sole discretion, without cause, by |
| My good friend Dave Cones came to Florida from | | | | giving 30 days written notice to the distributor." |
| Oklahoma, in 2002. We were invited as guests to | | | | And if you were unclear what they meant there, |
| an opportunity convention, because we were | | | | you just had to read down another couple |
| doing some consulting with these people. We sat | | | | paragraphs. It said, "Termination results in the |
| in the audience. It was a 2-day event. We | | | | distributor's loss of his or her sponsored downline |
| watched the presentations & watched the | | | | organization." |
| people there. | | | | So distributors built the organization, built the |
| The company - and I can mention their name, for | | | | group volume, & built the product sales. And |
| reasons which will soon be obvious - was | | | | the company cut the reps out of the profit |
| Heartbar, a publicly-traded network marketing | | | | picture and went direct sales with it. |
| company. They were about 18 months old at the | | | | This is EXACTLY what you can expect with a |
| time. | | | | management team of Fortune 500 guys who |
| President of the Company - Great, Fabulous Guy! | | | | never built an MLM downline. They have no |
| You couldn't have found a nicer guy ... but he | | | | understanding, no empathy for you. Their only |
| didn't know anything about MLM. His background | | | | concern is bottom line profitability. |
| was Fortune 500. | | | | So if you built their business for them, but it's in |
| So he's onstage doing a presentation, and he said, | | | | their financial interest to get rid of you - and they |
| "You know, I've just so enjoyed travelling the | | | | can legally do so - you will be history. |
| world, travelling across the U.S., going to the | | | | Have you read YOUR network marketing |
| meetings, meeting such great, great awesome | | | | company's Policies & Procedures lately? |