| The daunting task of running your own job | | | | They also need to set up an office and organize it |
| seeking campaign just became easier with a new | | | | for all the documents, and personal brand |
| frame of reference being applied to personal job | | | | marketing materials they will be creating. |
| seeking campaigns. Become the CEO of | | | | They also need to use their staff to produce a |
| MYNAME.INC. No it's not a legal entity, but it is | | | | company Vision and Mission statement that will |
| your own company and you are in charge. | | | | keep their eye on the ball. |
| Decisions determine destiny. So right from the | | | | A vision statement is personal and has the |
| start it is important to make right decisions. To do | | | | end-result in mind. An example would be to |
| that the biggest mistake too many job seekers | | | | "Identify my purpose and passion for life - and |
| make is to think, voice and act like they don't | | | | land a contract of employment (Job) that aligns |
| have a job. They need to think like a CEO - turn | | | | with my purpose and passion for my life." |
| a problem into an opportunity. | | | | A mission statement is a high-level concise |
| Reframing is the key here. They need to put | | | | statement describing what you do to realize your |
| away the "I don't have a Job" and replace that | | | | Vision statement. An example would be "Create |
| mantra to " I am the CEO of my new company - | | | | and Market your Personal Brand that matches |
| MYNAME.INC. Whatever their first and last name | | | | your purpose and passion to your target |
| is plus the dot INC. And at this new company | | | | companies needs and wants effectively and |
| they are the CEO. And it is a full-time JOB of at | | | | relentlessly while helping others do the same." |
| least 30 hours of intense work a week. So forget | | | | I have seen too many Job Seekers approach |
| about "I don't have a Job" | | | | their daunting task without any structure, |
| Now they must start acting like a CEO and run | | | | organization and focus. Unfortunately they fail |
| their job search campaign with organization and | | | | over time. If your going to fail - and everyone |
| resilience. Since they are the CEO they get to hire | | | | does, it's part of the learning process - the key is |
| a non-paid staff of friends - people that will listen | | | | to be like a CEO and fail fast and renew. |
| and advise. Like all companies they might hire a | | | | In our next listing we will look at the lessons the |
| consultant (Mentor or Job Coach) This may cost a | | | | BP Horizon oil disaster teaches CEO's and Job |
| little money, but my pay huge dividends by | | | | Seekers that keep them focused through the |
| reducing the time and increasing the success. | | | | tough days. |