Avoiding Unemployment in an Era of Job Cuts

We're no way through this recession. Every weekcompetitive means being better prepared,
we look at the unemployment statistics and, withsharper, and willing to do more to win than your
some minor exceptions, the trend is still UP."adversary."
Employers continue to reduce their workforce, as-- Become Strategic. Analyze yourself and the
a cost-cutting measure, in a difficult economy.employment market. What jobs and careers are
With payroll costs the largest single expendituremost in favor for the immediate, short, and long
for most businesses it's natural to look atterm? Look at the newspaper want-ads. Check
possibilities for "doing more with less." And, inout CareerBuilders.com, and The U.S. Department
many organizations, that means "less" employees!of Laborhas excellent career forecast information.
The unemployment rate as of June, 2009 is overPlan your career strategy so that you effectively
9%, and climbing. Most experts predict it will topposition yourself. Growing areas include healthcare,
10% before year's end, and that may beeducation, international business, professional and
optimistic.business services, environmental science," green"
WE'RE UNDERGOING A "SEA CHANGE"industries, and some public sector careers,
"Sea Change" is a wonderful term, and seems toparticularly at the Federal level.
be particularly applicable to our current economy.-- Learn New Skills. Take seminars, courses,
A Sea Change is a massive, formidablecertificate programs, etc. Build your resume, and
occurrence. It sweeps everything in its path, andyour arsenal of credentials. Sometimes that
like a tsunami, may result in devastation andCertification in Microsoft Office will make the
displacement. It's a transformational event. Thedifference between unemployment and becoming
U.S. economy is undergoing an economic seagainfully employed. For the currently employed
change. We've been through this before, and it's atraining and knowledge may give you an edge in a
major challenge. Those of you familiar withpromotional opportunity.
economic history know that we've experienced, in-- Use your Network. Most positions are filled
the past century, a change from an agrarianthrough contacts or referrals. Develop and
society to an industrial one, an "information age,"maintain your network of friends, colleagues,
internationalization, and a global economy. Alongbusiness associates, etc, so that you can learn of
the way we experienced several depressions,new opportunities. Many positions are not
recessions and other economic turmoil. Manyadvertised, and many companies prefer people
characterize this a post-industrial era of finance,known to their current staff. Some even pay
commerce, and service, on a global scale.referral bonuses for referred new hires.
With all this change, many workers have been-- Practice a Customer Focus. In these
displaced, replaced, or discarded. Employees,competitive times employers value employees
whether white-collar, blue-collar, managerial, orwith a customer-first attitude. Retaining
self-employed are experiencing a sense ofcustomers, and attracting new ones is a major
uneasiness, uncertainty, and economic vulnerability.challenge and employees who do not contribute
PROTECTING YOUR ECONOMIC VIABILITYto this process are not highly valued no matter
In times like these, individuals need to be morewhat their level of technical proficiency.
adaptable, creative and strategic. It's important to-- Invest the time. Seeking a new job or
have options and preparation to be able to "makepromotion takes time and energy. There may be
a living," and, hopefully, to experience success andnothing more important than spending the time to
financial security. There are many ways toidentify, research, prepare for, and target new
improve your odds. Here are a few:opportunities.
-- Get an Education. We're in an era of "lifelong-- Improve your Attitude. Often overlooked, and
learning." You can't afford to suspend yoursometimes underrated, is the importance of a
education. If you don't have a high school diploma,positive, "can do," attitude. It's easy to slip into
get one. Continue on with your Associatesnegativity when you are confronted with job loss,
Degree, and don't stop there. They say theunemployment or limited career advancement.
Masters Degree of today is what theDon't fall victim or defeatism or self-pity. Use
undergraduate degree once was - and not thatpositive self-talk, motivational techniques, etc.
long ago. In my lifetime I've seen the percentageAwareness is the biggest factor here. Listen to
of the adult population with a four-year degreeyourself. Ask trusted friends or family to give you
increase from 10% to over 30%. Undergraduatefeedback. Remember that to most employers
degree educations are certainly commonplaceATTITUDE is the most important factor. You can
now, and increasingly, so are post-graduatealways teach someone new skills, but it's difficult
credentials.to change someone's attitude or outlook.
-- Resist Complacency. Your greatest enemyYOU'RE UNIQUE
may be an attitude of "it'll be OK." It probablyRemember, you are unique. In all the world there's
won't. Changes occurring right now, and likely inno one exactly like you. Recognize and capitalize
the near future, will probably test youron your strengths. Don't be afraid to showcase
resourcefulness and initiative. Try to stayyourself. Modesty may be a charming trait, but in
motivated and focused. After all, it's a moneythese times you have to be a salesperson for
economy, and you need income.your special talents and abilities. To become
-- Be Competitive. I'm not saying it's aemployed or advance in your employment
"dog-eat-dog" world, although it may be. What'srequires a lot more preparation, dedication and
more realistic is to understand that theeffort than it did just a few years ago. Make sure
employer-employee contract has changed. It'syou're up to the JOB.
more temporal, less permanent, and lessCopyright ©, 2009, Dr. Ben A. Carlsen, MBA.
committed, on both sides. With more peopleAll Rights Reserved Worldwide for all Media. You
looking for jobs the differences in abilities andmay reprint this article in your ezine, newsletter,
potential between candidates is more apparentnewspaper, magazine, website, etc. as long as
and decisive. Whether you're seeking anyou leave all of the links active, do not edit the
entry-level job, or an executive position, there isarticle in any way, leave my name and bio box
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