| Nowadays radio is one of the best ways of | | | | music as a 17-year old teenager. Fit the taste. |
| attracting attention. Companies spend tons of | | | | 4. Never lie |
| money on <a href=" production services and | | | | The best jingles make you want to listen from |
| radio advertising campaigns</a> to grab your | | | | the beggining till the end. For that, an audience |
| attention. But lots of them fail. To go another | | | | must be able to associate themselves with the |
| way you have to follow these basic rules. | | | | story. In other words, it has to sound true. People |
| 1. Jokes | | | | hate been lied. |
| How to stand out of the crowd and not to be | | | | 5. Use a single message |
| lost in the similarity? The answer is in the | | | | If you really want to grab the attention to your |
| beginning. Right from the beginning, a good jingle | | | | radio commercial, focus on a single message, |
| should hold the listener's attention. The start is | | | | never use a long scroll of features. |
| everything. If a person doesn't realize in 6-8 | | | | 6. Make the spot part of your campaign |
| seconds what a spot is about he won't listen to it. | | | | Developing advertising campaign not only on the |
| Comedy is a common way of attraction. It's easy | | | | radio? Use the same slogans and phrases in your |
| to focus people on you if you're going to make | | | | jingles. Or it's possible make a scroll of jingles with |
| them laugh. It doesn't mean your spot has to be | | | | a developing plot. Let the audience get acquainted |
| nothing but humor but your jingle can find some | | | | with you. |
| degree of humor, be happy, or at least include a | | | | 7. Reward the Audience |
| very positive spin on your subject. | | | | Radio is not necessarily a direct response medium, |
| 2. Outstanding music | | | | nevertheless some advertisers use it that way. |
| It's always effective to use an unusual voice or a | | | | Most listeners probably won’t recall a |
| music in your <a href=" radio jingles</a>. | | | | phone number at the end of a spot or do what |
| But never make the mistake of using music that | | | | you ask them to do. But what they will |
| is similar to the station's style. Don't forget our | | | | remember is how you product is going to make |
| goal: be different and attractive. | | | | their lives better. Same as a joke, your definitely |
| 3. Fit the audience | | | | best radio spots should close with the resolution |
| The key is to fit your target audience and to fit | | | | of a humorous situation or some final bit of |
| your musical choices to their preferences. A | | | | information that helps listeners take advantage of |
| 10-year old girl will never listen the same kind of | | | | what you offer. Reward the audience. |